Last month observed the announcement of a multi-year partnership between male grooming specialists Nivea Males and Liverpool Soccer Membership. The partnership was revealed all through a press conference at Anfield, the home of Liverpool Soccer Membership, attended by a plethora of vogue, sports activities actions and sweetness journalists, bloggers and vloggers alike.
Shuttled up from London on a selected Nivea Males follow then bussed to Anfield on none other than the LFC workers coach, the buddies had been subject to an information embargo until 2pm on Thursday, sworn to secrecy in regards to the content material materials of the press conference (to be honest the details we bought had been very obscure anyway!).
Gathered in entrance of boards emblazoned with Nivea Males and LFC, had been Andreas Ostermayr, northern European regular supervisor at Nivea Males father or mom agency Beiersdorf Ltd and Billy Hogan, the chief industrial officer at LFC. Compèred by LFC TV presenter Peter McDowall and comedian Mark Watson, the conference was moreover streamed dwell over Google Hangout to conferences in Sweden, Finland and Denmark, a world first for a soccer workers, each of which had a Liverpool legend present, Glenn Hysén, Jari Litmanen and Ian Rush.
On turning into official grooming companion to Liverpool Soccer Membership, Andreas Ostermayr launched that Nivea Males, the worlds major males’s skincare agency, had been “honoured to show into part of the historic and deftly well-known membership.” The rationale behind the partnership is to engage males in a associated method – and what increased method than through soccer.
With reference to Nivea Males it’s all about being prepared: and therein lies the hashtag #preparetowin. A survey of 2000 males was carried out to increased understand how males cope with stress. Whether or not or not it is inside the workplace or gearing up for a Champions League match, one degree emanates with all, preparation is important.
Peter McDowall launched Jordan Henderson, Simon Mingolet and Raheem Sterling, first workers LFC players and the celebrities of the model new Nivea Males television advert. The players had been questioned, by all at Anfield and the Google Hangout crowds, on the filming of the advert, preparation for video video games, their non-public skincare regimes and dressing room etiquette.
On the advert, Simon Mingolet revealed that the rear seats wanted to be eradicated to swimsuit his legs in. Raheem Sterling joked that the hardest part of filming was fetching espresso for Jordan Henderson from Costa. Jordan Henderson, the first star of the advert, is claimed to be getting some stick from the lads for his “shirt off” antics.
Mingolet revealed that “preparing for large video video games is critical, mentally it is a should to place collectively your self – maintain the equivalent routine. You set collectively your self in an equivalent method, positive routines make it less complicated.” Sterling went on to say that he merely tries to loosen up and have amusing, asserting that “Jordan has the (Nivea Males) advert on his phone…”
Preparation seems to be a key principal shared by every LFC and Nivea Males, and the partnership is a good one – even when the advert is comparatively silly.
